7 Things To Check Before You Order A Winter Coat Online (And How The Morgan Wool Coat Does On Each)
Three coats, ordered online, sent back. Sound familiar? The photos were beautiful. What arrived was stiff, thin, or two sizes off the chart, and the one that fit had the shape of a tent.
It isn't your body. It's the coat, and it's the way coats are sold online: a lovely photo, a "wool blend" that never says how much wool, and a size chart that measures you instead of the garment.
So before you order the next one, check seven things. I'll be honest about how the Morgan Funnel Neck Coat from Avielora does on each, because one coat you keep is worth more than three you send back.
Why A Cheap Wool Coat Leaves You Cold And Frumpy
Sadly, not every wool coat is this coat.
- A "wool blend" with only 20 to 50% wool
- Too thin for a real winter
- A collar that won't close
- Boxy, hip-length "tent" shape
- Sized for your body, not the coat
- Stiff, airless, cold in the wind
Most coats at this price are made months ahead, by the thousand, to a generic pattern, and the price has to cover the warehouse that holds them. So the coat goes straight back in the mail.
That's why Morgan is made the other way round: cut and sewn after you order, checked before it ships, and sold directly, so the money goes into the wool and the making.
It's the difference between a coat you send back… and a coat you wear for ten winters.
Check The Label: Wool, Not Polyester
Turn the tag over before you look at the price. Under 70% wool is a polyester coat with a wool name.
Readers tell me they have two big concerns about ordering a wool coat online…
The label says 100% wool because it is. That's the best a label can say. My line is 70%: at 70% wool or more, the wool does the work. Under that, a "wool blend" with only 20 to 50% wool is a polyester coat with a wool name.
Each Morgan is cut and sewn after you order it, then checked before it ships. Because nothing is mass-produced ahead of time, there's no warehouse of thousands to pay for, no department-store rent, no celebrity campaign. Avielora sells online only and puts the money into the fabric and the making.
That's how a 100% wool coat with this cut comes to $149, shipping included, instead of the $664 a comparable designer coat costs by the time it reaches your door.
"The wool is soft and it is well-stitched. Excellent value."Verified review
Check The Measurements On The Coat, Not On You
Lay the coat you love flat, measure shoulder and chest, and compare with the size chart on the product page. That one habit ends the sending-back.
Order the size you always wear. Morgan is cut straight with room for a real winter sweater, not the thin one you'd put on just to make the coat close.
On the product page, Avielora's model is 5'9.5" and wears a size S.
The full size chart is measured on the coat itself, not on a body, and it's on the product page. Still unsure? Email Avielora your bust measurement at support@avielora.com and they'll confirm your size before you order.
"It's big enough to wear a thick sweater underneath, and the cut, fabric and construction are so, so good."Verified review
Check Where It Ends
A coat that stops at the hip widens exactly where you don't want it. Length is what turns the "tent" into a line.
A pretty coat that stops at the hip leaves the rest of you to the weather. Morgan runs long: it falls to mid-calf, so the wind stays off your legs.
It goes over trousers on a Tuesday and over a dress at a wedding or the symphony, without the hem showing underneath.
Check That The Collar Closes
You know the moment: the wind finds the gap at your collar, and you spend the whole walk holding your coat shut.
Morgan's funnel neck fastens right up to the chin. Closed, it blocks the wind on its own. Open, it lies flat and frames the face. Either way, the scarf can stay at home.
"I love the collar as a way to keep your neck warm without a scarf, or you can lay it flat."Verified review
Check That You Can Still See Yourself In It
Put it on, and the outfit you chose is still the outfit people see.
Morgan is cut to quietly handle the things every woman deals with at the front door in January:
- A scarf you keep re-wrapping: not needed, the collar closes to the chin
- An outfit nobody sees: visible again, one clean line from the shoulder
- A heavy coat dragging on your shoulders: about 3.3 lb
- A coat that looks like everyone else's: no logo, no hardware
The front closes with hidden buttons, so there's nothing advertising for anyone. The tie belt is there for the days you want a waist, and stays in the pocket for the days you don't.
You catch yourself in the hallway mirror on the way out, and the picture is complete. Not dressed up. Just dressed.
"I feel very polished even when throwing it on over a super casual outfit."Verified review
Check That It Works On A Tuesday, Not Just At A Wedding
Closed to the chin for the walk from the car. Open at the collar in the office. Belted over a dress at dinner. Same coat, three looks, and nothing extra to carry.
Dinner with friends, a day out with your son, the Monday-morning meeting: the clothes underneath change, the coat doesn't, and it never makes the outfit worse.
That means you never have to "save it for occasions." It's your everyday coat.
"It dresses up and down effortlessly, and I have gotten so many compliments on it."Verified review
Check The Return Window Before You Pay
The biggest reason women hesitate isn't this coat. It's the memory of coats that arrived and went straight back.
So every Morgan comes with 30-day returns from the day it's delivered, and a 100-Day Quality Guarantee on the wool and the stitching.
Order your usual size, wear it for a week, judge it in your own mirror.
One honest note: because Morgan is made for your order, it takes a few extra days to reach you. In my view, it's worth the wait.
The Morgan Funnel Neck Coat
Order yours now
You save $465 today, with free shipping
Plus 10% off your first order with code WELCOME10 · add a sweater with the coat and the sweater is 20% off
- Collar closes to the chin: the scarf stays home
- 100% wool, cut and sewn after you order
- True to size, with room for a sweater
- Mid-calf length that covers your legs
- 30-day returns and a 100-Day Quality Guarantee
- Free shipping on every order
Made for your order: it takes a few extra days to reach you.
Secure checkout · Prices in USD
IMPORTANT: Every Morgan Is Made For Your Order… Don't Wait For The First Snow!
We promised to make our coats properly, not quickly. That's why each Morgan is cut and sewn after it's ordered: it's the only way to get the wool, the collar and the fit right, and keep the price where it is.
That also means it takes a few extra days to reach you. In Minneapolis the first snow usually comes in November; Chicago isn't far behind.
So if you want to feel what a wool coat that keeps you warm and still looks like you is like, order it while it's still a plan, not an emergency.
See The Coat & Choose Your Size →
Meredith Hale is the senior style editor at The Classic Edition. She has written about women's style for 18 years, most of it about dressing well through real winters after 50: coats, layering and fit. She lives in Chicago, where from November to March the coat is the outfit.
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