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The Preseason Sale campaign Three models in fall outfits, mobile hero

THE FALL PRESEASON SALE

New arrivals — up to 33% off.

Introduced before the season at preseason prices—not last season's clearance.

Prices go up September 1.

WEAR NOW 20% OFF

In stock. Ready to ship in a few business days.

WEAR OCTOBER 33% OFF

Made after you order, delivered in October.

Pay $0 today. Charged only when it ships — cancel anytime before then.

Easy 30-day returns · 100-day quality guarantee

Loved, Worn, Shared

The looks you keep coming back to.

What Customers Say

★★★★

“cute but runs a little cropped, shorter than expected”

Theodora Q. · Kurzes Rippstrick-Top

★★★★★

“great quality for the price”

mabel d. · Kurzes Rippstrick-Top

★★★★★

“pairs so well with a fitted top, balances out the relaxed leg”

dahlia v. · Weite Hose mit großen Seitennahttaschen

★★★★

“good pants, run a little roomy through the hip”

Philippa S. · Weite Hose mit großen Seitennahttaschen

★★★★★

“perfect for layering under a blazer”

nadia w. · Oberteil mit Schleife

★★★★

“cute top, the bow is a nice detail without being too much. runs slightly ov...”

Persephone I. · Oberteil mit Schleife

★★★★★

“so comfortable, wish i bought two pairs”

hazel c. · Freizeithose mit Kordelzug

★★★★★

“these have become my weekend uniform. drawstring waist means i can eat a bi...”

Marlena D. · Freizeithose mit Kordelzug

★★★★

“beautiful dress, runs a bit long on me”

Clementine R. · Maxikleid mit Raffungen

★★★★★

“perfect for a beach vacation”

iris n. · Maxikleid mit Raffungen

★★★★★

“perfect for the office”

Odette B. · Hemdblusenkleid

★★★★

“nice dress, boxier fit than i expected”

Josefina M. · Hemdblusenkleid

Frequently asked questions

Is this old stock or clearance? +
No. The Fall Preseason Sale introduces new arrivals for the season ahead. Nothing in the event is last season's clearance stock.
Why are new arrivals already 33% off? +
This isn't an end-of-season markdown. The Fall Preseason Sale introduces new fall pieces before the season begins—and rewards those who choose early. Enjoy up to 33% off through August 31, before regular prices return September 1.
What is the difference between Wear Now and Wear October? +
Wear Now pieces are ready to ship within a few business days. Wear October pieces are made only after you order and are delivered in October.
When will I be charged for a Wear October order? +
You pay $0 when placing the order. Your saved card is charged only when the item is ready to ship. We will email you 48 hours before processing payment.
Can I cancel a Wear October order? +
Yes. You may cancel a Wear October item at any time before your payment method is charged. We'll email you 48 hours before the item is ready to ship and payment is processed, giving you time to review or cancel your order.
What is the return policy? +
Eligible purchases are covered by Avielora's easy 30-day return policy. Full conditions are available in our official return policy.
How do I choose the right size? +
Please refer to the measurements and fit notes on each product page. If your measurements fall between two sizes, we recommend choosing the larger size for a more comfortable fit.
THE FALL PRESEASON SALE

Fall begins here—before the price changes.

Shop new fall arrivals at up to 33% off through August 31. Everything returns to regular price September 1.

SHOP THE FALL PRESEASON SALE
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